When clients come to me

You would typically come to me when:

• You are negotiating a partnership or commercial agreement in the UAE healthcare ecosystem

• You are about to pilot, deploy or operationalise a product in a regulated setting

• An investor, hospital or partner is asking questions that cut across both commercial and regulatory risk

• You provide genetic testing or precision medicine services and are partnering locally to deliver them in the UAE

• Your product or service sits in a grey zone between “technology”, “health service” and “medical”

• You want to move fast but avoid creating problems you will have to unwind later

These moments are rarely purely legal.

They sit at the intersection of commercial ambition, regulation and real-world execution.

How I Work

Reliable. Direct. Accessible. Human-centred.

I work in a way that is reliable, direct and grounded in the realities of live healthcare environments.

Clients engage me when decisions matter and time is limited. My role is to provide clear, dependable judgement they can act on, not generic advice or theoretical legal analysis. I focus on what needs to be addressed now, what can safely wait and how to move forward without creating avoidable risk.

My advice is shaped by context, urgency and the practical constraints teams are operating under. This makes engagement efficient, responsive and proportionate to the situation at hand.

My approach is human-centred by design. I use my behavioural science training to take into account how people actually make decisions, implement guidance and respond to regulatory and governance requirements in practice, particularly in high stakes healthcare settings where pressure, incentives and uncertainty all play a role.

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